Digital features, also known as publication extenders or digital enhancements, refer to digital content that can be added to publications, for...
Harnessing The Power Of Digital Features To Improve An Article’s Visibility And Reach
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Creating Personas
Recent research* suggests that 70% of HCPs are digital natives and prefer to use multiple channels when conducting research, communicating with...
Channeling The Power Of The Channel Buy
Imagine this scenario: You’ve done your research, created some amazing products and services that respond directly to HCP pain points, and are...
5 Tips For Reaching Your Customers In The Aftermath Of The Pandemic
You had your finger on the pulse of the times. You knew your clients and how to serve them. Then COVID-19 happened. To say that the pandemic has...
5 Tips For Creating The Perfect Print Ad
5 Tips for Creating the Perfect Print Ad According to recent research*, professionals spend 24% more time with print ads and recall also tends to be...
5 Steps For Creating Display Ads That Engage
Display ads that don’t engage aren’t effective, and different objectives require different approaches. Read on for five best practices for choosing...