From Expense to Asset
The Value of Videos in Today’s Digital Marketing Landscape
Read this or watch this – which one sounds more engaging?
That’s right. Video, or multimedia content effectively captures the attention of most people. In fact, in today’s digital marketing landscape, there’s no doubt that incorporating video content into a businesses’ marketing mix has never been more effective. But with such a high expense to create quality video content, how can you determine if it’ll be a valuable asset? Let’s take a look at the three main reasons video marketing can be such a powerful tool.
Video is relevant
How much video content does the average consumer watch? Video is one of the most effective forms of content, with consumers spending an average of six hours a week watching online videos, and most consumers watching videos more than once a day (according to Animoto). Platforms like Facebook, Youtube, Instagram, and Twitter heavily push short-form video content, and using videos can regain your customers’ attention.
Not only does video content increase user engagement through the number of likes, views, clicks, or comments, but it also increases retention due to video content being easier to remember than text-based content.
Video increases visibility
Video content has another benefit from engagement and retention – it can also significantly increase your SEO search ranking. With so much competition, it can be difficult for your advertisements to stand out and capture attention. In fact, it can be difficult for even marketers to catch up to the ever-changing algorithm that defines search engine optimization factors. However, almost all marketers will agree that video can boost those metrics, and for a good reason too.
Video content increases the time consumers spend on your website. This is important because search engines factor in the time people spend on your website to measure quality and relevance. By providing engaging and informative content, you encourage people to spend more time on your website.
Additionally, video content can reduce harmful bounce rates, which is the percentage of people who leave your page after a quick view. By bringing compelling content that intrigues people to explore your website, you can improve your SEO score.
Video brings enhanced credibility
A picture may tell a thousand words, but videos can tell a story. By utilizing the power of videos, you can increase your credibility by showcasing your product or service in action. Giving a demonstration of your services provides an immersive and authentic experience to newer buyers, which can greatly increase your credibility and reputation. Additionally, incorporating video content allows you to include so much more information that consumers wouldn’t be able to find elsewhere, such as product usage or insider procedures. By providing high-quality, informative content, consumers are more likely to consider your words and take them into account when making a decision to buy a product or service.
There’s never been a better time to use video marketing.
In an era where video content is rapidly becoming a part of every single business, and over 82% of all consumer Internet traffic, it’s important to understand how to incorporate engaging and marketable video content.
It can be difficult to create content that will bring you lasting value. Reach out today to see how we can help you incorporate such a powerful tool into your marketing mix.