Journal of Vacation Marketing
Impact Factor: 5
Editor-In-Chief: J.S. Perry Hobson
Sub-Specialty: Business, Management
Discipline: Marketing, Hospitality
Description:
The Journal of Vacation Marketing (JVM) seeks to provide academics and practitioners with rigorous, empirical and applied research to further our understanding of the marketing of tourism and tourist behaviour. The focus of JVM is on enhancing our understanding of tourist consumer behavior and the marketing of tourism destinations, attractions and related tourism services.
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