Journal of Public Policy & Marketing
Impact Factor: 4.7
Coeditors-in-Chief: Jeremy Kees, Beth Vallen
Society Affiliation: American Marketing Association
Sub-Specialty: Business, Management
Discipline: Marketing, Hospitality
Description:
JPP&M seeks manuscripts from a variety of disciplines that represent diverse perspectives. Therefore, submission of manuscripts from individuals with disparate backgrounds is encouraged. For example, prospective authors might have backgrounds in marketing, communications, economics, consumer affairs, law, public policy, sociology, psychology, anthropology, or philosophy. The journal’s only requirements are that manuscripts must be well documented, well reasoned, balanced.
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