Journal of Marketing
Impact Factor: 10.4
Editor-In-Chief: Jan-Benedict E.M. Steenkamp.
Society Affiliation: American Marketing Association
Sub-Specialty: Business, Management
Discipline: Marketing, Hospitality
Description:
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline.
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