Social Marketing Quarterly
Impact Factor: 1.4
Editor-In-Chief: Sameer Deshpande
Society Affiliation: FHI 360
Sub-Specialty: Business, Management
Discipline: Marketing, Hospitality
Description:
Social Marketing Quarterly (SMQ) is a scholarly, internationally-circulated journal focused exclusively on the theoretical, research and practical issues confronting academics, practitioners, policymakers and others involved in behavior change for the social good. SMQ is for professionals who use (or want to use) marketing principles, strategies and techniques to change individual behavior and benefit society.
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