Marketing Theory
Impact Factor: 2.8
Coeditors-in-Chief: Rohit Varman, Finola Kerrigan, Andreas Chatzidakis
Sub-Specialty: Business, Management
Discipline: Marketing, Hospitality
Description:
Marketing Theory provides a fully peer-reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. There are a growing number of researchers and management practitioners who believe that conventional marketing theory is often ill-suited to the challenges of the modern business environment. Marketing Theory creates a high quality.
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