Journal of Interactive Marketing
Impact Factor: 7.8
Editor-In-Chief: Peeter Verlegh
Society Affiliation: American Marketing Association
Sub-Specialty: Business, Management
Discipline: Marketing, Hospitality
Description:
The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts.
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