Journal of Marketing

Impact Factor: 10.4

Editor In Chief: Jan-Benedict E.M. Steenkamp.

Society Affiliation: American Marketing Association

Sub-categories (Sub-Specialty):

Discipline: Marketing, Hospitality

Description:

The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete JM Editorial Cornerstones.Click here to subscribe to the American Marketing Association Bundle, where you can gain access to all SAGE published AMA content!Learn more about JM at AMA.org.Submit your manuscript today at https://mc.manuscriptcentral.com/ama_jm