Journal of Macromarketing

Impact Factor: 2.5

Editor-In-Chief: M. Joseph Sirgy

Discipline: Marketing, Hospitality

Description:

The Journal of Macromarketing examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing. The journal typically concentrates on these topics: How markets and marketing systems operate Classical and nontraditional examinations of the role of marketing in socio-economic development The origins, growth.